WELCOME TO A NEW KIND OF CONVERSATION.
WE’D CALL IT A MOVEMENT.
The Movement Movement is a new independent print magazine.
It is an entirely inclusive space for all women and non-binary people to celebrate movement in all its forms, from professional sport to whatever ways we move in our everyday lives.
This magazine is built to change narrative around sport and give women the platform to tell their own stories on movement - whatever it means to us - for the first time in the indie mag space.
WE ARE SELF/KICKSTARTER-FUNDED.
FUNDING FOR A PROJECT LIKE THIS DOESN’T EXIST,
WHICH IS WHY IT DESPERATELY NEEDS TO HAPPEN.
WOMEN’S SPORT TOO OFTEN FALLS THROUGH THE CRACKS;
FOR FUNDING, FOR REPRESENTATION AND FOR ACKNOWLEDGEMENT.
THIS PROJECT IS THE ANTIDOTE TO THE INADEQUATE BARELY EXISTENT WOMEN’S SPORTS MEDIA LANDSCAPE .
THE FACTS
UNESCO published that only 4% of sports media coverage is received by women’s sport, while the International Sports Press Survey 2011 found that only 8% of their analysed sports articles were written by women.
On top of that, The Women’s Sports Foundation found that girls drop out of sports at two times the rate of boys, not due to lack of passion or skill, but because women’s and girls’ sports programs are underfunded and often under promoted.
But really, all you have to do is visit any mainstream sports platform with open eyes to see the problem; it’s staring us right in the face. Sport and movement are currently functioning on a one-size-fits-all basis, and that size is that of the average cis man.
IMAGE: ARCHIVE ALICE COACHMAN
Joining The Movement Movement is exactly that;
A Movement.
This is about ending the male-created and disastrously uneven playing field around sports media into not only something that is diversely made, but something so far away from constant pro-perfection that we are all actively welcomed into it.
For all women and non-binary people, this is a new kind of conversation,
and as we move forward, we are all invited to be a part of it.